Now that you are well and truly addicted to Ceroc perhaps you want to take it further....
Why Buy a Franchise?

Franchising is o­ne of the most effective systems for the distribution of products and services known today.

Franchising combines the entrepreneurial drive and ambition of the small business person with the experience and expertise of a larger company. As a Franchise Owner, you can access years of business experience without first attending the school of "hard knocks".

Research has shown that whilst 80% of small businesses fail in the first five years, this figure drops to less than 25% amongst franchise businesses. Also, research by the British Franchise Association has shown that 95% of franchisees say their businesses are profitable.

In contrast to setting up or buying an independent business, purchasing a franchise is an investment not o­nly in your own business, but in the franchising company as well. As the number of franchises grows, your individual business also builds greater equity.

When you purchase a franchise you are joining a team, the members of which have mutual goals. Together we work to build the company's sales image and reduce the common expenses. The result is a partnership which can be very rewarding for both parties.

Ceroc is the largest, the most established and the most professional organisation in the field of modern partner dance.

The Ceroc Product
A Ceroc night offers the opportunity to:

• Learn to dance Ceroc via beginner and intermediate classes
• Dance "freestyle" in a party atmosphere after the classes
• Socialise and make friends.

You provide the teacher, the venue, the lights, the DJ, the music and action. The Cerocers make the atmosphere!

Ceroc Selling Points
There are a number of key features, unique to the Ceroc product, which make it desirable and easy to promote to customers:

• Ceroc is an enjoyable way of getting and keeping fit, a key modern issue
  
• It is easy and quick to learn and is therefore accessible to anyone, regardless of age, sex or technical ability
  
• Entry is inexpensive and therefore no barrier to anyone wishing to come
  
• There is an increasing choice of venues to attend
  
• There is no need to book onto a course ‚ beginners can just turn up and dance
  
• There are no special shoes or dress requirements
  
• It is a partner dance and thus reflects the current trend away from solo dancing. Cerocers don't need to bring a partner since the teaching method ensures that everyone mixes together and participates
  
• It provides an ideal opportunity for people to meet and make friends in a relaxed atmosphere. Ceroc can be danced to any music with a steady beat ‚ fast or slow. It thus appeals to those who enjoy the hits of yesterday as well as those who prefer the latest chart toppers.

The Ceroc Market
Ceroc attracts a wide audience but these are predominantly single, professional men and women aged between 20 and 40 years. Our marketing strategy is targeted at the lower end of this age range to ensure a constant supply of "young blood" so that the product will not mirror the ageing process of its members.

Ceroc Competitors

Ceroc has led the way in providing an environment where anyone can learn to dance. As a result the Ceroc concept has spawned many lookalikes. As a rule these tend to operate only in some "greenfield" areas where we do not already have a Ceroc presence.

However, none have been able to compete with our expertise and brand image and so we are still the market leaders.

As a Franchisor we can offer you:
A Great "Lifestyle" Income
There are plenty of ways to earn money. Some are fun but financially unrewarding. Others pay well but are... well, a bit dull. The great thing about Ceroc is that it is fun, glamorous and financially rewarding. You will be in charge of your own business (nothing like being the boss!) and in the thick of the dance, leisure and fitness industries all rolled into one. As you can imagine, answering the question "and what do you do?" at parties is never a conversation-stopper - quite the reverse in fact!

Experience & Expertise
We have been successfully running Ceroc nights for over 20 years. We know what we're doing and we know what YOU need to do to create a successful and profitable night. All you have to do is follow the recipe!

Your own Exclusive Territories
As a Ceroc Franchisee you will own the exclusive rights to a postcoded area of the UK, which means that no other Ceroc Franchisee may run a night in your area. This ensures that all our Franchisees have a potential customer base which is large enough to support their business. If you wish, you can open several nights within one territory and you can also own the rights to several territories.

Franchise Information Days
Before signing any franchise contract with us, you will attend one of our "Franchise Information Days". The purpose of these days is to ensure that if you join us, you do so "with your eyes open". Our Franchise Information Day provides you with an opportunity to find out more about what we can offer and also to understand the extent and nature of your own responsibilities and commitments. At this stage there is no obligation on either side to proceed further.

Business Traning & Advise
Each new Franchisee attends a two-day intensive training course at our office in London. During the course we explain how to set up your business, how to operate it and how to market it. Once launched, new Franchisees are closely monitored and supported. Your Franchise Manager will visit your night and provide help and advice via 1:1 meetings with you and over the telephone. We also provide additional training seminars and "Business Skills Sheets".

Teacher Training & Advice
We provide comprehensive training for your Ceroc teacher. This may be yourself as a Teacher-Franchisee or someone that you hire.
Our Ceroc Teachers Association personnel are always on hand to provide you with guidance regarding the procurement, training and management of Ceroc teachers.
For information on teacher training and how to become a teacher please click here

National Marketing
Whilst our Franchisees are responsible for marketing the Ceroc business in their local area, we also instigate and manage National public relations and marketing campaigns. The result is extensive on-going coverage in national newspapers, television and magazines.

National Events
We organise both Ceroc dance holidays and the biggest event in the modern jive calendar - The UK Ceroc Dance Championships. To find out more click here

Materials & Tools
We provide all the tools you need to start your business. Everything from our System & Procedures manuals, to branded merchandise, membership forms and welcome packs, press packs and publicity artwork.

Financial matters - Costs
Your initial investment is priced at cost. We do not profit by "signing people up". Instead we work with you to ensure your long-term success.

The figures given below are only designed to give you a rough idea - we will discuss all the financial aspects in more detail with you when you come to one of our Information Days.
To get started you will need around £2,500 to cover:

• Your two-day business training course
• Your System Manuals
• Your Launch Pack (which contains stationery and merchandise etc)
• Insurance cover
• Ceroc Teacher Audition
• A Beginner's Ceroc Teacher Training Course
  

In addition, it may be necessary if your venue cannot provide appropriate sound and lighting equipment to purchase your own. The cost of this can vary but as a guideline the investment required equates to around £2,000. We can advise you on this and source the equipment if you chose.

It is important when considering any business investment to allocate some working capital to run your launch marketing campaign and to pay for any upfront costs such as the venue, personnel etc. We recommend that you have around £2,500 on hand to cover this.
As part of the on-going commitment to teacher training, you will need to send your teacher on additional courses to get them up to an advanced level. There are four courses in all, spread across a period of approximately 18 months.

Our franchise fees are fixed and this pays for the overhead costs of running Ceroc, e.g. staff, research and development. In addition to this there is a further contribution towards marketing activities. Don't worry if it sounds complicated, we'll explain everything at the Information Day!

Financial Matters- Resale Values
What happens if you wish to sell your business? Experience has shown that Ceroc franchises can have a healthy resale value. The capital value of Ceroc franchise businesses is increasing all the time as the company grows and the brand is strengthened. Assuming you have operated your business in accordance with our guidelines you should have no problem recouping your initial capital outlay and generating additional value based upon your membership and other assets.

Who buys a Ceroc Franchise?
We attract people from all walks of life and with many different reasons for wanting to set up in business for themselves.
Some of our Franchisees operate a Ceroc business alongside another source of income, whilst others run their business full-time - especially when they realise that it can provide them with a fulfilling lifestyle and a rewarding income.
However, all our Franchisees:

Want to run their own business
Are interested in dance, leisure and fitness
Enjoy meeting new people
Are self-motivated and determined
Are prepared to put in time, money and effort in order to succeed.

Previous experience in management, customer service, sales, marketing or dance is a help, but don't worry if you don't have any experience in these areas - we can provide you with the skills you need to succeed. What is essential, however, is commitment, drive, time and enthusiasm.

If this sounds like you, please send us an email requesting more information.